Keolis MHI, the leading transportation company in the region, held a blood donation drive in collaboration with Dubai Health Authority. This initiative exemplifies Keolis MHI’s commitment to corporate social responsibility (CSR) and aligns with the UAE’s vision of becoming a global CSR leader. This drive serves as a timely reminder of the importance of blood donation, ahead of World Blood Donor Day on June 14th.
In line with the World Blood Donor Day slogan “20 years of celebrating giving: thank you, blood donors!”, Keolis MHI actively encouraged employee participation in this life-saving drive.
Commenting on the occasion, the Marketing and Communications Director at Keolis MHI, Mr. Adel Al Awadhi said:” At Keolis MHI, we are dedicated to making a positive impact on the communities we serve. Blood donation is a critical act that can save lives, and we were honored to partner with the DHA to ensure a readily available blood supply for those in need. This drive reflected our core values of community engagement and social responsibility.”
The importance of readily available blood reserves is undeniable. Blood transfusions are vital for a multitude of medical procedures, and the drive aimed to ensure a robust healthcare system for the UAE.
More Than Just a Donation: A Collective Act of Responsibility
Beyond the immediate benefit of saving lives, Keolis MHI’s blood donation drive strategically aligned with the UAE’s vision of establishing itself as a global leader in CSR. Participating in this initiative allowed individuals to actively contribute to this vision.
The UAE government has consistently championed CSR principles, fostering a culture of social responsibility within its businesses and organizations. Keolis MHI, a company that thrived within the UAE’s dynamic environment, was firmly committed to supporting these goals. By organizing and promoting blood donation drives, Keolis MHI demonstrated its dedication to building a healthier and more sustainable future for the UAE.
Adel Al Awadhi further elaborated on the additional benefits of participation:” Blood donation offers a deeply personal reward, with donors experiencing the satisfaction of potentially saving someone and strengthening their sense of purpose. It also reinforces social responsibility and allows individuals to witness the impact of collective action firsthand. Finally, the act itself brought positive emotions, promoting well-being and personal fulfillment.”
The successful blood drive organized by Keolis MHI, in collaboration with the DHA, not only ensured a vital blood supply but also solidified the company’s commitment to social responsibility and the UAE’s vision of becoming a global leader in CSR.